Music Videos
Sixteen videos from concept to delivery. Directing, producing, and post for major-label releases with the biggest artists in Finland.
01 — 2023–2026
MUSIC VIDEOS & PROMOTION
Universal · Sony · Warner
Music videos and campaign content for Finland's biggest artists.
Between 2023 and 2026 I directed and produced 16 music videos for artists on Universal Music, Sony Music, and Warner Music — among them some of the biggest names in Finnish music. Full ownership on every release, from concept and shoot to final cut and delivery.
The releases performed. Eight went #1 on Spotify Finland, the videos have repeatedly topped YouTube trending — several times as the most-watched video in the country — and three have passed 2 million views each, in a country of 5.65 million people.
Each release also shipped with more than the video: social-first trailers, teasers, and vertical cutdowns for Instagram, Facebook and TikTok, plus campaign material that ran across Finland's physical advertising network — metro and transit screens, public billboards and out-of-home — backed by paid advertising on Meta and TikTok.
16
Music videos
8
Spotify Finland #1 releases
#1
YouTube trending — repeatedly
3×
Videos over 2M views each
THE WALL
Sixteen major-label releases. One person from treatment to final cut.
15,000,000+
Organic views across releases
Social Promotion
Release-ready content built for the feed. Trailers, teasers, and vertical cutdowns for Instagram, Facebook, and TikTok, tailored per platform.
Campaign & Out-of-Home
Standalone promotional material for the releases that go national. Metro and transit screens, public billboards, and out-of-home placements, supported by paid social across Meta and TikTok.
From treatment to set
Most of these releases were full productions, not solo shoots. I built the treatments, set the schedules and budgets, and assembled the right crew for each project — cinematographers, camera assistants, stylists, make-up artists, and on-set support — then ran the shoot from call sheet to wrap. The label deals with one person who owns the whole thing, and everyone on set works from a clear plan.
What I owned
- Treatment
- Scheduling
- Budgeting
- Casting & crewing
- Logistics
- On-set direction
Who I hired
- Cinematographers
- Camera assistants
- Stylists
- Make-up artists
- Gaffers
- Production assistants
From the treatments
-
Kaunotar ja Hirviö — SHRTY feat. Turisti
-
Look & Fiilis — Kaunotar ja Hirviö
-
KIKI × MG
-
Styling
-
VFX references
“One of the most reliable and versatile creative professionals in Finland.”
