01 · Music videos & promotion Directed & produced 2022–2026

Music videos and campaign content for Finland’s biggest artists.

Between 2022 and 2026 I directed and produced 16 music videos for artists on Universal Music, Sony Music, and Warner Music, among them some of the biggest names in Finnish music. I handled every release from concept and shoot to final cut and delivery.

Eight of the releases went #1 on Spotify Finland, the videos reached #1 on YouTube trending in Finland several times, and three have passed 2 million views each, in a country of 5.65 million people.

Each release also shipped with more than the video: social-first trailers, teasers, and vertical cutdowns for Instagram, Facebook and TikTok, plus out-of-home placements on metro and transit screens and public billboards, backed by paid advertising on Meta and TikTok.

02 / The wall

Sixteen major-label releases. One person from treatment to final cut.

16 Music videos

Directed and produced for artists on Universal Music, Sony Music and Warner Music, 2022–2026.

8 Spotify Finland #1 releases

Eight of the sixteen releases went to #1 on Spotify Finland.

17,000,000+ Views

Across the releases: the music videos on YouTube, plus their TikTok and ad campaigns.

  • #1YouTube trending in Finland, several times.
  • 3×Videos past 2 million views each, in a country of 5.65 million people.

03 / Video · Social · Out-of-home

The video, the feed and the street.

  1. Music Videos

    Sixteen videos from concept to delivery. Directing, producing, and post for major-label releases with the biggest artists in Finland.

  2. Social Promotion

    Release-ready content built for the feed. Trailers, teasers, and vertical cutdowns for Instagram, Facebook, and TikTok, tailored per platform.

  3. Campaign & Out-of-Home

    Standalone promotional material for the releases that go national. Out-of-home placements on metro and transit screens and public billboards, supported by paid social across Meta and TikTok.

04 / How I work

From treatment to set.

Most of these releases were full productions, not solo shoots. I built the treatments, set the schedules and budgets, and assembled the right crew for each project: cinematographers, camera assistants, stylists, make-up artists and on-set support. Then I ran the shoot from call sheet to wrap. The label deals with one person who owns the whole thing, and everyone on set works from a clear plan.

What I owned

  1. Treatment
  2. Scheduling
  3. Budgeting
  4. Casting & crewing
  5. Logistics
  6. On-set direction

Who I hired

  1. Cinematographers
  2. Camera assistants
  3. Stylists
  4. Make-up artists
  5. Gaffers
  6. Production assistants

From the treatmentsOpen a page full size

05 / Stills

Frames from the releases.

  1. Music video still from Deja Vu by SHRTY, shot in Spain: a figure in a red coastal labyrinth by the sea
    01SHRTY: Deja Vu · shot in Spain
  2. Music video still from Melodia by Fabe, shot in Finland: a backlit silhouette in a doorway
    02Fabe: Melodia · shot in Finland
  3. Music video still from Ainutlaatuinen by SHRTY, shot in Tenerife: a silhouette at sunset on a mountain ridge
    03SHRTY: Ainutlaatuinen · shot in Tenerife
  4. Music video still from Yks Hymy by Van Hegen & Gettomasa: a figure lit by red flares in a fog-filled hall
    04Van Hegen & Gettomasa: Yks Hymy
  5. Music video still from ALAX? by Jami Faltin × Pihlaja: close-up of an artist at a neon-lit bar
    05Jami Faltin × Pihlaja: ALAX?
  6. Still from a Def Jam Recordings music video shot in Marbella, Spain: a poolside villa
    06Def Jam Recordings · shot in Marbella, Spain
  7. Barbershop scene from the music video Ennen vanhaan by Costi
    07Costi: Ennen vanhaan · barbershop scene
  8. Behind the scenes: directing a music video in a car-shop scene, the monitor in the foreground
    08Behind the scenes · directing a car-shop scene

“One of the most reliable and versatile creative professionals in Finland.”

SHRTY · Rashid Mohamed #1 Chart Artist · Universal Music

06 / Planning a release?

Let’s talk about your next video.

A 30-minute intro call, no prep required. Treatment, crew and budget in one conversation, and one person from concept to final cut.

Book an intro call or send a brief by email