Organisations hire me for one reason: I reach the audience they can’t.

Three years running production for a 250-person company taught me B2B. Music videos and promo campaigns for Finland’s biggest labels taught me reach — the kind you can count in millions of organic views. Political video since 2021 taught me speed and message discipline, and since 2026 that work happens inside the European Parliament in Brussels.

I’m 28 — the under-35 audience most organisations are missing is my own generation, and I’ve spent six years learning what makes them actually watch. Today I run short-form programs and Cinematic Productions for organisations and brands in Brussels, in Finnish, English and French. The approach hasn’t changed: take the brief, own it end to end, put something on screen that works.